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BuzzInContent’s campaign offers procrastinators the chance to become its Chief Excuse Officer

The new Chief Excuse Officer will be paid Rs 1,00,000 for three months, as prize money

Click on the Image to watch the TVC.

Fitness bike brand is giving procrastinators, those who are unable to achieve their fitness goals, a chance to become its next Chief Excuse Officer with its new campaign.

This campaign is being launched to spur the fitness goals amongst the Indian youth. Understanding the critical concern for people unable to achieve their fitness goals, through this campaign will reward those who lay off their fitness schedules for tomorrow by giving them the title of Chief Excuse Officer. The new Chief Excuse Officer will be paid Rs 1,00,000 for three months, as prize money.

Stand-up comedian Atul Khatri will begin the campaign as the protagonist in the digital film. His role will be to pass on the baton of Chief Excuse Officer to the next person to whom the public will vote.

Mohit Ahuja, Marketing Director at Cultbike, said, “Procrastinators plague fitness as a category, yet they form the most significant part of the industry’s target audience. Loads of traditional brands have tried to make this group fall in love with fitness but failed. We are doing things differently. We’re not selling an idea of a well-toned body but rather the concept of consumable and engaging fitness content that encourages the procrastinator in you to hop on to the fitness bandwagon. The Chief Excuse Officer campaign shows our intent in this direction.”

The brand’s objective is to eradicate unhealthy lifestyle habits and motivate people to live healthier and happier lives.

The campaign aims to educate and spread awareness amongst the masses about the need for fitness and give the much-needed push to those who do not consistently focus on their health and wellness.

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