Footwear brand Comfort Walk, from the house of Red Chief Shoes, has launched a campaign that targets both male and female of almost every age group, offering them a wide range of products for all facets of life with the “Feet Hai Confuse, Kise Kare Choose” tagline.
The music video, conceptualized by ad agency ADK – Fortune and directed by Kunal Pardesi, features a family of seven members who exhibit the emotions of joy and comfort by dancing in different walks of day-to-day life. They are confused about picking up one footwear or other as every offering is unique and affordable.
Rahul Sharma, General Manager, Marketing, said, “Today, when video content works well and people spend most of their time browsing on the internet, we felt this would be a creative solution to spread our message innovatively and engagingly with the help of a great concept and extraordinary music. We feel that music plays a very critical role in establishing a direct connection with the consumers as it provides a universal language and offers a fresh feel to the video, which aids in creating brand identity.”
“We will always seek new engaging ways to target our consumers and make them fall in love with the comfort and style offered by our Comfort Walk brand,” he added.
The campaign is initially being aired on digital, print and cinema mediums.