Colors Tamil's latest fiction show is a recreation of one of the most famous love stories in Tamil literature, the one between Lord Murugan and Goddess Valli, with a contemporary twist.
The show is will premiere on January 3, 2022, at 8 pm and will air every Monday to Saturday on Colors Tamil.
Valli, played by actor Nakshathra, is an out-of-the-ordinary country belle who leaves no stone unturned for her loved one. Valli is the protagonist of the drama, who falls in love and tries to win over Karthik, essayed by actor Shyam.
Rajaraman S, Business Head - Colors Tamil, said, "Colors Tamil is pleased to present Valli Thirumanam, which adheres to our philosophy of unique plotlines and inspiring storylines that have a social impact. It is about a strong woman who is a true personification of women's empowerment. Valli epitomizes the independent women of the present era, who think and act of their own free will. With this show, we hope to promote a woman's sense of self-worth while also showcasing her decision-making roles in the home. We are confident that Colors Tamil will appeal to all audiences alike with Valli Thirumanam."
Set in the backdrop of Theni, ‘Valli Thirumanam’ revolves around Valli, a warm-hearted woman moneylender, trying to make her place in the patriarchal world. Surrounded by people attempting to trick and betray her, Valli effuses a unique personality with her no-nonsense attitude and powerful demeanour, while camouflaging her kind and helpful nature beneath.
Karthik, on the other hand, is courteous and soft-spoken. He wants his better half to have the same attributes as he does. The plot is around how these two contrasting characters, who are diametrically opposed, come together and form a unique relationship.
The fiction show also has actor Nalini (Vadivu), comedian Nanjil Vijayan (Gundurasu), and actress Gayathri Jayaram (Vasundra) playing supporting characters.
"I am happy to direct Valli Thirumanam as the show establishes a powerful facet of a woman," director R Devandhiran stated. “Valli, the main character, is brave and doesn't hold back when it comes to expressing her opinions. It was an honour to direct such a talented cast. The scenic locations were an extra bonus. I am grateful to Colors Tamil for allowing me to be a part of this show."
Nakshathra said, "I am proud to be part of Colors Tamil. The channel has broken preconceived notions and created a unique material, particularly by creating strong female characters for television. I'm even more thrilled to be portraying a strong, independent woman who is willing to speak up for herself. According to me, my role will inspire women to overcome their worries and voice their opinions."
Shyam commented, "I am thrilled to be a part of Valli Thirumanam since the show's plot is unique, with well-defined portrayals of relatable people. Every character is important, and the show will certainly bring families together for a fun time."
Valli Thirumanam has also launched an outdoor marketing campaign with the tagline "Kaadhal Bommalattam Aarambam- Adakkamaana Raja Alapparai Rani."
The channel has explored OOH as a dynamic medium by creating action movements to represent the protagonist Karthik as a puppet with the strings in the hands of Valli across various sites in Chennai.
Additional larger than life cut-outs and audio-based innovations are executed in sites across Madurai district. In addition to OOH Innovations, a popular magazine print magazine is effectively being used as a story-telling medium through Belly Band Innovations.
The hashtags #ValliThirumanam #ValliVeraMaari #AlapparaRani #AdakkamanaRaja have been used to promote this on the channel's social media accounts.