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CNBC-TV18 launches “Sense and Sustainability” campaign on National Pollution Control Day

The campaign aims to inspire its viewers to adopt sustainable living practices by highlighting the endeavours of businesses working towards creating a sustainable and eco-friendly future

CNBC-TV18 has dedicated the month of December to highlighting sustainability efforts and identifying businesses and organisations in India, who with their work ethics and inspiring business practices are creating a sustainable future for consumers and the nation at large.

Therefore, the channel has launched a month long campaign “Sense and Sustainability” on December 2, 2021, on National Pollution Control Day. Striving to put the spotlight on the noteworthy initiatives taken up by business conglomerates, the campaign aims to inspire millions of others to follow suite and ensure a sustainable future for the world.

To kick-start this initiative, the channel has planned an Instagram Live along with an on-air show on the topic. The Instagram Live on Thursday, December 2, 2021, 11 am will see CNBC-TV18’s Parikshit Luthra, in a chat with Gagan Vermani, Founder and CEO, Mysun - The online rooftop solar platform for SMEs, industries and homes, on the ideas of sustainable living, the work done by the company and the inspiration behind the same, how Vermani envisions a sustainable future on a national scale, and more.

The launch will be followed by a bouquet of informative posts and videos on social media, and a series of special on-air programming. The campaign will bring inspiring stories from the sustainability playbook of India Inc., insights from policy-makers, and solution-driven action points from environmental experts and entrepreneurs, to help achieve the collective goal of sustainability.

Shereen Bhan, Managing Editor, CNBC-TV18, said, “‘We do not inherit the Earth from our ancestors, we borrow it from our children’ - This undeniable truth needs to push us all to act. World leaders have made new commitments to slow down the climate clock at the COP26 Summit but the targets will be achievable only if all stakeholders act responsibly and collectively. At CNBC-TV18, we have curated content and conversations highlighting the need for change and provided a platform to exchange notes on best practices to create a cleaner and greener business playbook. This campaign is our latest effort to amplify what models and champions change."

Smriti Mehra, CEO - Business News, Network18, said, “As a brand-driven by purpose and strong work ethics, we wanted to create a space that would talk about other such similar organisations and businesses who with their sheer determination and purpose-driven attitude are creating a sustainable environment for employees and consumers alike. Through Sense and Sustainability, we will celebrate the sustainability efforts of corporates who believe that profits and ethics can co-exist, thus inspiring other businesses to adopt a sustainable work model.”


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