Burger King India has launched a New Year campaign to introduce its limited-edition offering, the #SoberWhopper. The consumers can get its first-hand experience beginning January 1, 2022.
The special offering is a juicy, cheesy, flame grilled double patty Whopper.
The last week of the year is associated with excessive partying and people often look forward to beginning the year on a good note.
Burger King has presented #SoberWhopper, which is laden with the right amount of carbs, as the apt choice for those who are looking to start the New Year without the ill-effects of their parties.
The #SoberWhopper Campaign will be promoted with a digital film. Additionally, for social media the brand has activated the #SoberWhopper campaign.
For this, all one has to do is take their after-party pictures, upload it and tag @BurgerKingIndia on social media handles to win a Free Sober Whopper.
The campaign has been conceptualised and executed by FoxyMoron (part of the Zoo Media network).
Consumers can also experience these limited time Sober Whopper by ordering them exclusively on the Burger King mobile app between December 28 to January 5, 2022.
Kapil Grover, Chief Marketing Officer said, “Our strategy is to constantly hack contemporary moments and culture. After a successful Cricket Hack campaign, we are back with yet another topical Campaign called #SoberWhopper. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their New Year on a Whopper Note. Besides increasing brand salience and consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App. #SoberWhopper can be ordered via the BK App or earned free by tagging us on social media. Our last campaign of 2021 wishes all our guests and everyone a safe and a very happy new year.”
Pratik Gupta, Co-Founder Zoo Media and FoxyMoron, said, “Burger King as a brand has a unique way of connecting with its TG of Gen Z and Millennials. While most brands focus on bringing in the New Year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food!