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Big Bazaar launches rap song ‘Humans of Big Bazaar’

The rap song showcases the various facets of people working at the retail brand’s outlets

Retail brand Big Bazaar has launched a rap song to celebrate the various facets of people in its team and to understand what drives them beyond work. The song has been released to mark the launch of their new initiative Humans Of Big Bazaar.

The rap song has been written by one of the Big Bazaar store employees, Kiran Gholap, also known as Rapper KG who features in the launch video.

Gholap has been a part of the store team since 2017 and has a passion for rap songs and creating his own music videos. His first ever rap was released in the month of March in 2017 on his YouTube channel.

Pawan Sarda, CMO – Digital, Marketing and E-commerce, Future Group, said, “Presenting Kiran Gholap from Dombivali, part of Big Bazaar store. He is a rap star and wants to become the best rapper in the country. We are very excited to give a step to his dream. Our stores teams are the main engine of our brand. They are the real heroes. Being a part of their dream, gives us immense pleasure.”

The rap has been released across the brand’s social media accounts including YouTube, Instagram, among others.

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