Footwear company Bata India has announced the launch of a new digital campaign ‘Unlimited Sneakers at Bata’ that offers the latest collection of sneakers for various occasions.
Aimed at offering a wide choice of sneakers, the collection offers more than 300 styles of sneakers from 9 brands, to the consumers.
Watch the BuzzInContent Awards 2021 promo:
The campaign is led with a digital film which showcases youngsters sporting comfortable sneakers from Bata for different occasions in their life. From the stylish North Star sneakers for college, to Power sneakers for workout sessions, to Hush Puppies sneakers for office meetings, to Bata Red Label for date nights, whatever be the occasion, one can find a sneaker for every occasion.
The brand has recently revamped its portfolio in India to include 300+ sneakers from nine brands under one roof. This consists of a wide selection of sneakers from brands like Bata, Bata Red Label, Bata 3D, Power, North Star, Weinbrenner, Bata Comfit, Hush Puppies and Naturalizer.
Anand Narang, Vice-President – Marketing and Customer Services, Bata India, said, “Sneakers are the most versatile category of footwear owing to their compelling blend of style and comfort and therefore have always been high on priority for the youngsters and the and the young at heart. Be it fitness or a social catch-up with friends or just party hopping, whatever be the occasion we always look for the right sneaker. Aligned with this, we have strengthened our range to include Power’s performance sneakers, Weinbrenner’s outdoor, the fashionable Bata Red Label, Bata 3D’s casual and work sneakers from Hush Puppies and Naturalizer. It is this versatility along with variety that we communicated through the Unlimited Sneakers at Bata digital film. The tonality of the communication is peppy and fun, something that people can instantly resonate with and epitomise what Bata as a brand today stands for.”
The digital film: