Bajaj Capital elevates Aabhinna Suresh Khare to Chief Marketing and Digital Officer

Investment services company Bajaj Capital has announced the leadership elevation of Aabhinna Suresh Khare, who has been made the new Chief Marketing and Digital Officer of the organisation.

Khare will also be setting up the future strategy of the organisation in the capacity of Head of Strategy.

Earlier, he was leading the Digital Product division as CDO and has been instrumental in taking several new initiatives like building the new MF platform, enabling Super RM app and delivering the investment report- Edge.

During his stint with previous organisations, he has been result-oriented in defining and implementing the product vision and roadmap to increase revenue for the businesses. His hands-on experience in managing digital platforms with high volume flow will also prove to be handy.

Khare holds a certification on Executive Education - Design Thinking from Stanford University and is also a gold medallist from the Mudra Institute of Communications, Ahmedabad ( MICA).

Sanjiv Bajaj, Jt Chairman and MD, Bajaj Capital, said, “Aabhinna has been instrumental in bringing in innovative thinking and managing the transformation for our relationship manager. In the new role, Aabhinna will be solving the customer problems through his data-driven analytical skills to drive the transformation of Bajaj Capital and take it to newer heights. We have confidence that his marketing acumen and analytical leadership will enhance our ability to achieve our business goal.''

Khare said, “It’s an opportunity to deliver for the organisation which has been the most revered and respected financial institution in India. The world is moving faster than ever and agility built on fundamental values is what will sustain the growth needed for any business. I am excited for the way forward”.

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