Ankit Taparia is joining Yulu, the electric mobility brand, as the Head of Marketing. His primary responsibilities in the role will be to make Yulu synonymous with sustainable mobility and a leader in the shared mobility space.
In his last assignment as Deputy General Manager - Marketing, Taparia was the Head for Mahindra's largest volume PV brand, Bolero. Taparia brings with him a deep understanding of mobility business and experience of branding, marketing, and business delivery. He also has launched and managed more Indian auto brands.
Amit Gupta, Co-Founder – Yulu, said, “Ankit joins Yulu at a pivotal phase in our growth journey when our use case has expanded significantly from moving people to now moving goods too for the last mile. He resonates with our objective of building a new age brand Yulu as a category synonym and driving a strengthened narrative around the potential of electric mobility. I am looking forward to this phase of our journey, enriched by his domain knowledge, and attitude of innovation."
“Yulu is a purpose-led business trying to sustainably and inclusively solve some very pressing problems around urban mobility. It has a deep market understanding, business agility, technology strength and integrated operations ecosystem needed to respond to changing mobility needs and emerging new segments, at scale. I am very excited to join this fantastic team at Yulu that is leveraging innovation and technology to make a difference to the planet, one city at a time,” Taparia said.
Yulu is a front runner in electric mobility. Hence, in addition to business growth, our role in Yulu is to grow the category by bringing in thought leadership and innovation, Taparia added, so that it percolates first into public conversations and then into their mobility considerations. Strengthening the narrative around the impact and attractiveness of electric mobility using shared, smart and small vehicles is our key focus. Also, scaling up demand for new business lines and the next round of growth will be another key priority, he said.