Amrutanjan Health Care has unveiled a series of TV commercials for its advanced pain relief body range featuring Olympic medallists Mirabai Chanu and Bajrang Punia.
The company will roll out a series of films presenting the two. The campaign idea revolves around the message of overcoming pain and achieving victory as the tagline “dard ki haar, aap ki jeet” says. The commercials showcase the challenges faced by these athletes in their journey to success and excellence.
Both the athletes have delivered stellar performances on global platform for India despite the hardships. Amrutanjan healthcare attempts to narrate their fair share of hardship, and challenges in this journey to success.
S Sambhu Prasad, Chairman and Managing Director, Amrutanjan Health Care, said, “Amrutanjan has always been a pioneer in pain management products, and is India’s trusted choice for effective pain relief over the years. We are delighted to offer our advanced body pain management products with performance-based claims backed by scientific clinical trials. For over a century, Amrutanjan has been endorsing a pain-free life for its consumers through its pain management range of products that are rooted in Ayurveda. The new TVC with Olympic champions, Mirabai Chanu and Bajrang Punia, will showcase our constant endeavour to provide instant and long-lasting pain relief and enhance the quality of life of consumers. Through this partnership, Amrutanjan wishes to nurture the unsung heroes and upcoming athletes by inspiring them to overcome pain and accomplish their goals.”
Mani Bhagavtheeswaran, Chief Marketing Officer, Amrutanjan Health Care, said, “Mirabai Chanu and Bajrang Punia have become icons for the future generation. They inspire the youth with their persistent hard work and struggles to achieve their dream for India. They reflect the same values as Amrutanjan of never letting pain come in their way of victory. With this collaboration and stories of the athletes we want to highlight the fact that pain can be overcome and it should not stop you from achieving your dreams”
Navneet Virk, Creative Head – South, RK Swamy BBDO, said, “We wanted to deliver the message of achieving victory in life by defeating pain which is why we have focussed on the narrative of 'dard ki haar, aapki jeet’. All of us face hurdles that stop us from accomplishing our daily missions, our tasks great and small. As a brand, Amrutanjan aims to put an end to the physical distress of its consumers with its advanced pain relief body range of products. By showcasing the vigorous training practises of the Olympians in the commercials, we wanted to convey that anything can be accomplished in life with the help of hard work, determination and Amrutanjan’s advanced pain relief products.