aha studio and content studio Applause Entertainment, a venture of the Aditya Birla Group, have announced a partnership to produce four premium bi-lingual pan-Indian series.
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The first offering is an adaptation of the book ‘Half Lion’ based on the life of Former Prime Minister of India, Late PV Narasimha Rao. The announcement was made in Mumbai by Allu Aravind- Promoter aha and Managing Director Geetha Arts, and Sameer Nair- CEO Applause Entertainment.
The web series is based on the book of the same name written by Vinay Sitapati.
The series will be directed by National award-winning director Prakash Jha, a filmmaker known for his expertise around socio-political themes such as Gangaajal, Apaharan, Rajneeti and Aarakshan, and most recently, the drama series Ashram, to name a few. Half Lion will release in Hindi, Telugu, and Tamil in 2023.
Allu Aravind - Promoter, aha and Managing Director - Geetha Arts, said, “It’s been a remarkable journey with aha in Telugu so far. We are overwhelmed with the love and support we’ve received globally from the audience, who’ve made aha one of the fastest growing apps in India within a span of two years. In what is another pioneering effort from aha, we believe aha Studio will help us work with the best creative talent in the country to present world class entertainment to our global audience. I’m proud to announce the partnership with Sameer Nair and Applause Entertainment and have the opportunity to present the story of our beloved late Prime Minister PV Narasimha Rao to audiences across the world.”
Sameer Nair - CEO, of Applause Entertainment, said, “In our continued efforts to partner with the most prolific content creators across the country, we are beyond thrilled to unfold the next chapter in storytelling with aha Studio, pioneers in the Telugu industry and announce our first offering with the PV Narasimha Rao biopic. This collaboration builds on our vision of creating content without borders, and beyond languages, enabling us to tell more clutter breaking stories in future. We are glad to have a filmmaker like Prakash Jha helm this unique project and am thankful to Allu Aravind for the collaboration. This is hopefully the beginning of a rewarding partnership with aha Studio and more announcements shall follow soon."
Jha said, “It is exciting to work on real life stories and subjects, especially with platforms like Aha who share the same vision and energy! Applause has already established its credential as a formidable content creator and that makes it even more exciting! It’s important for today's generation to know the story of those who’ve played an instrumental role in making the country what it is today, and I believe that there is a lot to learn and be inspired from the life of the great PV Narasimha Rao.”