Zee Marathi has begun promoting its upcoming show ‘Devmanus’ on a wide scale to create buzz around the upcoming season. The channel is ready to premiere ‘Devmanus 2’.
In a bid to generate curiosity amongst the audience, the channel placed statues of the protagonist Ajitkumar Dev in different cities across Maharashtra.
The new season will be launched in mid-December. Additionally, Zee Marathi will also launch two new non-fiction shows ‘He Tar Kahich Nahi’ and ‘Kitchen Kallakar’ which are going to be one-of-a-kind shows.
Nilesh Mayekar, Business Head, Zee Marathi, said, “In terms of trendsetting, Zee Marathi often tops the chart with its unique promotional activities, and this is one of the best examples. We at Zee Marathi always strive to do something out of the box which is noticed and loved by our audience. We are glad that the audiences across Maharashtra are taking note of the statue and sharing their excitement for the upcoming season of Devmanus. We are humbled with the response and proud that we pulled it off.”
Amit Shah, Chief Cluster Officer, North, West and Premium Channels, Zee Entertainment Enterprises, said, “At Zee Marathi, our aim is to always enhance the entertainment quotient for our viewers, be it through engaging content or never-seen-before and buzzworthy marketing campaigns. With these unique promotional activities across our shows, we continue to provide an extraordinary entertainment experience to our audiences, on screen as well as off screen. We remain committed towards creating engagement driven campaigns that are aimed at converting our viewers to active brand evangelists, which further strengthens the channel in the long term.”