WebEngage expands into Middle East and Africa region

WebEngage, the full-stack retention operating system, has announced its expansion into the Middle East and Africa after successful operations across Asia. The company has set up a dedicated local team for sales and customer success management in UAE, Saudi Arabia, Egypt, Kuwait and Qatar markets.

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Aswin Ravi

WebEngage’s efforts in the region are led by Aswin Ravi as Director, MEA, WebEngage, based in Dubai, UAE. Ravi will oversee the company’s growth, advancement, and collaboration initiatives in various segments across the region.  

WebEngage aims to grow 3x and double the workforce by the end of 2022. The sales and customer support teams are now based locally across GCC countries and Egypt.

The company has been working, establishing relationships in the region for the past three years and now plans to actively invest in community building, education and training initiatives to build capabilities among customer teams in the middle eastern region. WebEngage’s regional portfolio includes enterprise and startup segments such as eXtra Stores, Vezeeta, Btech, Elmenus, Ajmal Perfumes, Jazeera Paints, Wego, MakeMyTrip, among others.

Avlesh Singh

Avlesh Singh, Co-founder and CEO, WebEngage, said, “The MEA region is a strategic focus for WebEngage, and this announcement marks a key milestone in our journey here. With large volumes of customer data and aggressive growth over the last few years, clients are sitting on massive opportunities to engage, retain and monetise their customer bases even as they expand their acquisition efforts. Our customers love us for our success management and solutioning expertise and we felt it’s a great time with the pandemic almost behind us now to double down and bring our winning playbooks from travel and tourism, eCommerce, FinTech to clients in this region.”

In a press statement, WebEngage said, “eXtra, Saudi Arabia’s retail brand, witnessed a 33% increase in purchases through cart abandonment campaigns that led to a 21% increase in revenue.”

Shahin Riaz, Head of Product, eXtra, said, “The WebEngage Retention Operating System enables us to deliver localized content on the shopper’s preferred engagement channels and has cut down our communication cost significantly.”

WebEngage further said, “Elmenus, Egypt’s food discovery platform, witnessed a 25% increase in the number of orders placed on the app with a 32% reduction in communication costs through multi-channel engagement.”

Amir Allam, CEO, Elmenus, said, “Using WebEngage, we’ve been able to execute multi-channel journeys for a diverse set of use cases, across devices.”

WebEngage’s full-stack retention operating system helps clients consolidate data from across sources offering a 360-degree view of the customer alongside segmentation and analytics. The engagement engine helps trigger hyper-targeted and omnichannel journeys stitching together emails with SMS, mobile and web push, WhatsApp and on-site and in-app messaging. The personalisation stack allows deep 1:1 personalisation across all the messages and now extends to the native content elements on the website and mobile apps as well.

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