WardWizard Innovations and Mobility launches new brand campaign for its electric 2-wheeler brand 'Joy e-bike'

EV manufacturer WardWizard Innovations and Mobility Limited has collaborated with one of the most famous TV laughter entertainment shows, ‘The Kapil Sharma Show’ with its new campaign #BachatOnTheMove.

Under the collaboration, the Joy e-bike will be co-presenting the episodes for eight weeks, and the new TVC will run during all the intervals of the show. Joy e-bike has more than 400 touchpoints across the nation and its products are in high demands.

The campaign aims to spread awareness on the necessity of electric two-wheeler vehicles to beat high-cost commuting expenses. The brand campaign further highlights cost-effectiveness and low running cost advantage by the entire range of Joy e-bike to its customers.

Speaking on the new TV launch and partnership, Sneha Shouche, Chief Financial Officer – WardWizard Innovations and Mobility Ltd, said, “Our new campaign focuses on the growing need for electric mobility in every household. It further aims to expand brand’s presence across the country. Partnership with ‘The Kapil Sharma Show’ is the most suitable platform to present our theme of #BachatOnTheMove as the show is the power booster of every household and hence we are getting an opportunity to present our world-class range of electric two-wheelers across the nation. I wish for successful collaboration for both of us."

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