Twitter has become the latest social media platform to test the waters in the Live Commerce space. Twitter is conducting its first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media star Jason Derulo for its first shoppable live stream on Twitter.
Starting at 7 pm ET on Sunday, November 28, people can watch and shop from @Walmart (on iOS and desktop), where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more.
While watching a Live Shopping stream on Twitter, people can take several actions such as:
● Check out the Shoppable Banner and Shop Tab on the Live event’s page.
● Toggle back and forth between the Latest Tab and the Shop Tab throughout the Livestream, allowing them to be a part of the conversation as they check out products.
● Continue to watch the Livestream on the merchant’s website within an in-app browser, so they don’t miss a thing while making a purchase.
In the past, Walmart has invested in live shopping by hosting events across social platforms like TikTok and YouTube globally. In India, Walmart-owned Myntra recently announced its foray into social commerce through M-Live. The company says this charter is likely to engage around 50% of its monthly active users in the next 3-4 years.
“Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on charting new territory in shoppable live streams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained,” said William White, Chief Marketing Officer at Walmart.
Earlier this year, Twitter began testing the Shop Module with select brands and will be launching it to more merchants in the United States in the coming weeks.
Twitter is also introducing Twitter Shopping Manager, and will start testing a new way to house merchant onboarding and product catalogue management tools via Twitter Shopping Manager. This will give merchants a one-stop shop for managing how they show up on Twitter.