Vector Brand Solution, the brand and communication enterprise of Tilt Brand Solutions, has announced its operating leadership team - Tushar Bhatia, Ripanka Kalita and Mandar Gore- who will be the Business, Creative and Strategy heads respectively.
Earlier this month, Tilt Brand Solution Founder, Chairman and MD, Joseph George, announced the launch of Vector Brand Solutions.
Meanwhile, Bhatia has joined Vector as Senior Director – Business, after his stint at Maple, where he was the Chief Marketing Officer. He has over 19 years of experience across advertising and marketing stints, across continents too. His prior experience includes leadership positions at Ogilvy Africa where he was the SPOC for Airtel Africa (19 countries), Barclays Bank, Coca Cola, Nestle, and many more in Sub Saharan Africa. At Y&R Menacom he was the lead for Nawras Telecommunications (QTEL) Bank Muscat and Khimji Lifestyle in Muscat Oman. He has also worked at Lowe Lintas and FCB Ulka where he partnered his clients on work for brands like Axis Bank, Canara Robeco MF, Indian Oil Corporation, Reliance Retail, ICICI Bank, Bisleri, Kansai Nerolac Paints, and Ultratech Cement, among others.
Kalita has joined Vector as Director – Creative. With over 17 years of experience across Mullen Lintas, Leo Burnett, McCann Erickson, Grey Worldwide and Infectious, she has crafted brand stories across categories and brands. Some of the pieces of work have been seen in campaigns for brands like Pharmeasy, Motilal Oswal, Tata Cliq, Voot, Too Yumm!, Bajaj Avenger, Marico, Reliance Life Insurance, MTV Beats and many more. He has also picked up a number of metals during his career across Cannes, Kyoorius, and the Effies.
Gore, on the other hand, has moved within the group as Senior Director – Strategy. At Tilt Brand Solutions, he was leading strategy on brands like Licious, Livspace, 24 Mantra, The Pink Foundry, Groww, Swiggy, among others. He had joined Tilt after over 16 years in advertising and brand consulting. In his earlier stints at FCB, Ogilvy and Sideways Consulting, he worked on brands like Bournvita, Kamasutra, Fosters, Amaron, Castrol, Mahindra & Mahindra and Pidilite, among others. His work on them has won him Indian as well as international effectiveness laurels at Effies India/APAC and AME.
George said “With the Operating Leadership of Vector now in place, I am certain that the vision and ambition for Vector, will be brought to fruition very soon. With their pedigreed experience in delivering through-the-funnel results for clients, Vector will hopefully soon be the answer for all digital-first marketers. I am absolutely confident that the 3 of them will live and breathe every day, Vector’s operating philosophy of ‘Pace. Preference. Purpose. Performance’.”