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Tread.fit rebrands to Cultbike.fit

The rebranding is a result of its acquisition by the fitness company Cult.Fit

Tread.fit, the fitness bike brand, has rebranded itself as Cultbike.fit. It is a result of its acquisition by the fitness company Cult.Fit.

The brand has taken this step to cement the completion of its transformation into a fitness convenience brand in the country.

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The brand is focused on providing high-end fitness bikes in different regions of the country.

Dinesh Godara, CEO, Cultbike.fit, said, “As acquired by Cult.fit, we want to create a uniformity aligned with the mother brand and it is reflected through the new brand name and logo. Cultbike.fit is your pursuit of fitness at the convenience of your home. The objective behind rebranding is that we want to identify ourselves as a part of Cult.fit and further our credibility amongst users. Since last year, we have established ourselves as a premier fitness bike brand and with the current acquisition, we have become a pool of one of the most diverse and trusted fitness companies in the country. The aim is to continue to bring fitness to every household and fulfill our vision of a healthier India.”

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