TBWA\India launches report to guide marketers on evolving culture of education

The strategy team of TBWA\India that tracks emerging and shifting culture has now analysed the evolving education ecosystem in India, in their latest report, ‘The Progress Card of Education’. The report encapsulates how technological leaps, increasing investment in education, changing mindsets and new policies are leading to a paradigm shift in the education sector of India.

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The report co-authored by Sanjana Jathar and Rajagopalan Narasimhan from TBWA\India captures how the traditional idea of schooling is being de-templatised and the roles of key stakeholders are becoming more dynamic and demanding than ever. It also sheds light on how learning is evolving out of rigid systems to democratised ones, that are mindfully breeding imagination, understanding and knowledge sharing.

As mentioned in the report, “Education has been referred to as a 'passport to our future' but historically Indian education has struggled to match expectations of its participants and critics alike. However, with the advent of new investments in the education sector and technological leaps, the education sector is witnessing a paradigm shift in India. Changing generational mindsets, a global pandemic and the National Education Policy 2020, have questioned every sacred dogma of education in India.”

As pedagogy, rote learning and traditional examinations become old school, the report aims to inform educationists and marketeers about the new custodians and decision-makers of learning and inspire them to innovate, not just technologically, but also mindfully. 

“Until a few years ago, schooling was simply about walking into a four-walled classroom and learning a predetermined syllabus from standard textbooks which were common for all. However, as a young parent myself, it is amusing to witness a variety of new, more interactive, entertaining and holistic methods of learning that are now emerging rapidly.” added editor of the report, Rahul Megharaj (AVP Strategic Planning, TBWA\India).  

“I have always believed in the process of life-long learning and the advancement of Edu-tech in the past couple of years has helped even professionals like us to continue learning even decades after our graduation. We are the sole decision-makers of our education as the leash of learning is now in the hands of the learner. I believe, we are rapidly detaching from age-old pedagogy and we are witnessing a sort of sequel to traditional schooling in India.” said Satish Krishnamurthy, Chief Strategy Officer, TBWA\India.

The full report: bit.ly/3nQhaB3

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