Tata Sky, content distribution and Pay TV platform, has released the #JingalalaLand campaign with an exhibition of souvenirs that reminds people of their favourite TV shows on the occasion of World Television Day.
It released a special video on World Television Day featuring some memorable items which acted as a centrepiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and Friends.
The participation of brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, among others make the campaign even more relatable.
The campaign has raked up an engagement rate of over 7 lakhs.
Anurag Kumar, Chief Communications Officer, Tata Sky, said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”
Angad Singh Manchanda, CEO and Co-founder of Chimp&z, said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realising, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”