Tata AIG General Insurance has unveiled its new campaign “Trusted Naam, Fantastic Kaam” featuring Bollywood star Ranbir Kapoor in a quirky and humorous way. The campaign will be spread across digital, TV and OTT platforms.
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With this campaign, Tata AIG aims to establish a stronger and better connection with the younger generation as much as it connects with the mature audience, who trust Tata AIG for its name.
The brand said in a press release that the campaign will focus on the fact that along with a trusted name, they have comprehensive products, great services, innovation, digitisation, a strong network, a simplified process, and competitive pricing. The brand aims to spread awareness about its health and motor insurance portfolio and eliminate customer pain points by providing a seamless experience on every transaction.
The campaign revolves around how, in an industry where consumers are always wary of the various terms and conditions attached, Tata AIG focuses on transparent dealings with its customers and offering exceptional services to the customers at the right time.
The campaign features Ranbir Kapoor, who surprises the audience with his never-seen-before character. His performance as a gorgeous lady in the motor film is sure to be remembered. In this campaign, Ranbir Kapoor has leveraged both his legacy and talent trait of getting into the skin of the character and delivering the brand message: ‘Trusted Naam, Fantastic Kaam.’
Parag Ved, President, Consumer Business, Tata AIG General Insurance, said, “Tata AIG General Insurance has undergone a remarkable evolution and has been on an upward growth trajectory. We have been witnessing a transition in our customer interactions and the way we function. Our digital-first approach, product differentiation and exceptional customer service have helped us build strong connections with our customers. To live our trusted name, we carry an added responsibility to stand up to the expectations of our customers”
The film is directed by Abhijit Sudhakar and the ad is conceptualised and executed by What’s Your Problem, a Wondrlab company.