Tarun Nigam joins Offbeet Media Group as Executive Director

Offbeet Media Group has taken Tarun Nigam onboard as the Executive Director in a bid to diversify business and widen the company’s portfolio. He will be working with Jaideep, Bhavya and the Group’s Creative and Strategy teams.

During his two decades of career, Nigam has led various businesses. His previous stints include Executive Director with DDB Mudra, co-Founder of PM Media Solutions and Executive Director of Starcom. He has also worked with brands like UTV, GroupM (MindShare, Maxus and Mediacom) and Vivaki Partnership Unit, across mainstream media, brand solutions and digital assignments.

Jaideep Singh, Founder, Offbeet Media Group, said, "Tarun's deep understanding of the sector and strong equity within the media and entertainment industry will be of immense value to us. I am confident this will help us strategize and carve out a successful business plan in the future.”

At Offbeet Media, Nigam will help in the strategic outreach of the Group's recent acquisition of 101india.com and lead the teams across other business verticals such as celeb/influencer, branded content, and government sector initiatives.

"New age marketing solutions are what will drive brands in the post pandemic era. The lines between linear and digital media are already blurred and I foresee them merging further. Offbeet Media Group has the right mix of offerings that can enable brands to make a larger impact on the consumer's mind. I am very excited to join the group and am looking forward to help create a positive influence,” Nigam said.

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