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Taneira appoints Shalini Gupta as General Manager – Marketing, Category, Design, and Supply Chain

Gupta has been associated with Titan for almost two decades in numerous leadership positions in the company

Shalini Gupta

Taneira - the women’s ethnic wear brand from Titan, announced the appointment of Shalini Gupta as General Manager – Marketing, Category, Design, and Supply Chain.

An alumnus of SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Gupta has been associated with Titan for almost two decades. She has been in numerous leadership positions in the company, such as heading Marketing for Sonata watches, being the Business Head of Helios and Licensed brands in the watches division of the company to being the CMO for Titan Eye Plus, the eyewear business of the company.

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Gupta said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

Taneira’s business began with the launch of sarees and has now gradually expanded to festive and bridal lehengas, dress materials, ready-to-wear blouses, salwar and kurtas, stoles and dupattas.

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