Taboola has announced a multiyear deal with Getty Images which will provide its more than 14,000 advertisers access to Getty Images’ premium library of stock video content within the Taboola Ads media buying platform.
This will help Taboola’s advertisers to access the depth, breadth and quality of Getty Images’ diverse video library in their campaigns.
This new partnership will enable advertisers of all sizes to execute campaigns across Taboola's diverse formats, including motion ads and high impact video products. With these formats and Taboola’s long-term partnerships with the world’s top websites, advertisers can also trust that their ads can be enhanced by high quality and relevant video and imagery every time they are viewed.
“We’re continuing to give advertisers the tools they need to succeed, and thanks to our partnership with Getty Images, we’re making it seamless for advertisers of all sizes to tap into the power of video,” said Adam Singolda, CEO and Founder, Taboola.
“Not every advertiser will have the means to create custom video content for their campaigns and with a partner like Getty Images, advertisers can ramp up quickly and get their campaigns in front of our large audience of publishers and their readers,” he added.
“We are pleased to expand our long-term partnership with Taboola, and we will now enable their advertisers to create campaigns that resonate with Getty Images’ leading video content,” said Nick Unsworth, Vice-President, Business Development, Getty Images.
“Video is central to how we communicate and engage digitally and with our high-quality visual content, advertisers across a broad set of industries and categories can find the right image or video that will enhance their campaign and speak to their target audience,” he added.
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