Swiggy's former Creative Director Shikha Gupta joins slice as Creative Head

slice, the payment and credit solutions start-up, has announced the appointment of Shikha Gupta as its Creative Head. 

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Gupta comes with over 13 years of experience. In her previous role as Creative Director at Swiggy, she helped the team to scale up and delivered some notable creative campaigns for the brand. Prior to this, she was associated with brands and agencies like Urban Ladder, Rediffusion, ideas@work, and Grey Worldwide to name a few.

Gupta said, “As a brand built by and for the new generation who are always seeking the simplest and coolest experiences, slice is well on its mission to demystify the world of finance. I’m excited by the creative challenge this poses and look forward to making slice one of India’s most-loved brands.” 

In a press release, the company said, “Gupta’s appointment comes at a crucial point, as slice is scaling up the business. The brand rolled out its first ad campaign highlighting the key USP of its super card - its speed. The campaign demonstrated why slice is the card of choice for millennials and GenZ.”

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