Supari Studios creates two TVCs for crypto brand Vauld's first ad campaign '#Just Vauld'

Cryptocurrency platform Vauld, that provides users with a customer-centric banking solution leveraging blockchain, has collaborated with Supari Studios for their first-ever advertising campaign in India - Just Vauld.

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The world of crypto has taken the country by storm recently, and crypto-investors are perpetually checking prices, news and updates, rules and regulations. While an investor’s psychology is to ‘buy the dip,’ very few actually act on it - most tend to wait for the bottom to buy and the top to sell, thereby ending up blowing their chances. Supari Studios’ execution of the Vauld campaign seeks to provide relief to seasoned crypto-investors from the constant state of high intensity and stress by asking them to do just one thing - “Just Vauld.”

The campaign aims to proactively foster trust between the cryptocurrency platform and its potential consumer base of crypto-investors.

Akshat Gupt - Co-Founder and CCO at Supari Studios, said, “With the rise of crypto as a potentially rewarding investment class, our creative efforts for Vauld seek to showcase investing as a fun, educational art form and not an involuntary reaction. Keeping this in mind, we at Supari Studios have created this campaign with a dash of humour that incorporates relatable themes and situations, and thus presents the process of wealth-building with cryptocurrency via Vauld accessible to Indians.”

Darshan Bathija - CEO and Co-Founder, Vauld, added, “India has seen a huge spurt in people interested in and invested in crypto. While market volatility affects all of us, Vauld helps everyone automate their crypto investments and earn interest while doing so, and both TVCs represent the ease of that automation.”

The TVCs visually illustrate two relatable situations to drive home the message to ‘Just Vauld.’ Through a woman who wishes someone else would work out for her, the first commercial humorously showcases how it is impossible to find someone to do everything for you, although for everything crypto, you need to Just Vauld; while the second TVC tells its audience to never miss the dip by playfully presenting two friends who miss the opportunity to buy the dip.

First ad:

Second ad:

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