Sunfeast Dark Fantasy, the cookie brand from ITC has launched the second leg of its new campaign “Din Khatam, Fantasy Shuru”. The brand has launched a collection of video call backgrounds designed to get consumers to wrap up their day and live out their innocuous dreams. “Din Khatam, Fantasy Shuru” urges consumers to end their day on time. Consumers can choose from a variety of fun, quirky backgrounds from the below link.
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The banners are available in two languages – Hindi and English
Sunfeast Dark Fantasy's ad campaign illustrates the challenges/difficulties of wrapping up a day on time. In the first film, a college student is looking to finish up a full day of online classes, and is clearly ‘done for the day.’ In the second, a corporate employee is on (hopefully) the last video call of the day. It is late in the day and he feels tired. In both films, the voiceover asks the protagonist ‘how do you say that your day is done, without actually saying it?" Answer - Sunfeast Dark Fantasy's new range of fun and quirky video call backdrops. The backdrop has quirky messages written on them which when used as a background on a video call, communicate the message of “My day is done” in a very subtle, yet impactful way to make the teachers or managers end the video call. As the ad films end, actors Ayush Mehra and Yashaswini Dayama (protagonists of the films) melt away from their worries with Sunfeast Dark Fantasy.
The Sunfeast Dark Fantasy “Din Khatam, Fantasy Shuru” campaign will also be accompanied by 360-degree communication.
Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC Limited, said, “Each person goes through their own set of challenges every day. And we understand that people need to switch off and relax at some point. Through this activation, we look forward to encouraging people to take their deserved time off and unwind at the end of every day with Sunfeast Dark Fantasy. When brands are relevant in consumers' lives, they grow; and Dark Fantasy wants to help consumers find their moments to indulge in their little fantasies.”
The ad films have been released in Hindi and English.
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