Sociowash has won the digital mandate for Hero Lectro in a multi-agency pitch. The mandate was won by the Delhi office of Sociowash.
The mandate includes taking care of the brand’s digital marketing strategy and social media presence. Sociowash will primarily focus on crafting digital campaigns for the brand to amplify its reach and awareness and create an active online community.
Rachit Gupta, CMO, Hero Lectro, mentioned, "This new partnership gives us a great deal of confidence in building a future we've always envisioned as a brand. From early on Hero Lectro has focused on tech and digital platforms, be it in our E-Cycles themselves or in our marketing strategy. As the category expands at a fast pace year on year, our investment and dependency on digital marketing take more importance than traditional media.”
Pranav Agarwal, Co-founder, Sociowash, said, "Not only are we proud to have won the mandate, but also elated to be the ones to present products that are energy-efficient, life-changing, and incontestably defining the future of mobility.”
He further said, “With our dictum of adding value, we are excited to be pedalling towards expanding Hero Lectro’s footprint and solidifying its position at full throttle. Looking forward to building a new and fulfilling path together with the brand, strategically as well as in terms of reaching out to the audience on a deeper level with our instruments of creativity and planning”.