Shreyansh Innovations has created one of the first brand campaigns in the marble category for Stonex India, one of India’s marble manufactures.
The Stonex India brand is coming up with a promise of 'True shine is timeless'. The integrated campaign consists of the brand film, outdoors, print, and digital extensions.
The campaign, conceptualised and executed by Shreyansh Innovations, consists of a film that features Bollywood actors, Prateik Babbar and Rahul Bose and tells the story of how an overtly flamboyant Babbar is humbled by Bose's mesmerising home, owing to the brand’s product chosen by the latter. The hook of the story lies on the words 'Brand New' and how the brand’s products always stay 'Brand New' even after years.
Gaurav Agarwal, Managing Director, Stonex India, said, “Stonex India has now become synonymous with grandeur, finesse and quality in the space of the natural stone. Being the first and the only brand in India which offers SRS Technology to deliver the best that lasts. Taking the same ethos ahead this campaign is aimed at educating the customers about the benefits and the X factor that the Brand Delivers."
Siddharth Kumar, Chief Marketing Officer for Stonex Group, added, “While interacting with customers from across the world, we realised the one common animus about building their homes, “that it stays forever new! We aim to nourish the ’New’ factor with product innovations that ensure long-lasting beauty.”
Shreyansh Baid, Founder Director, Shreyansh Innovations, added, “Marble as a category has never been advertised in India. So, the pioneering campaign had to be something that just doesn't entertain the consumer but also educates him on what goes behind in choosing the perfect marble for your home. And this campaign aims to do both in equal measure.”
Adding to it, Debdarsan Dutta (Chief Creative Officer) and Vaishakh Jhunjhunwala (Creative Director), said, "When you are creating something that's a category first, you need to hit the sweetest spot, and for us, it was the use of the words ‘Brand New’, which we as Indians have used for long. Giving it a twist, and landing the campaign with the promise of True Shine is timeless was the objective and we hope the campaign touches the right chords amongst the target audience too.”
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