PNB Housing Finance has unveiled a new ad campaign, ‘Ghar Jaane ki Khwahish’ (Desire to live in your own home), to create awareness about its product ‘Unnati Home Loans’.
The campaign builds on the product’s strength to inspire customers, giving them the confidence to believe that owning their home is not only possible, but it is also easier than many think.
Through this campaign, which will cover TV, print and digital media, PNB Housing hopes to reach out to potential customers living in Tier I, Tier II and Tier III cities.
PNB Housing Finance Managing Director and CEO, Hardayal Prasad, said, “Ghar Jaane ki Khwahish campaign strikes an instant connect with the audience showcasing a perfect blend of the visual and emotional element that highlights the spirit of saving money for bigger dreams and celebrating every milestone that comes on the way. The campaign resonates with a large audience touching their sentiments and portraying Unnati’s core values of serving the aspirations of millions who wish to buy their own home. Our unique product Unnati Home Loans offers a quick, affordable and customer friendly financial solution. We are optimistic that the ‘Ghar Jaane ki Khwahish’ campaign will augur well for our home loan business and stir conversation around the product.”