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News18 Rajasthan launches “Khel Se Kholo Kismat”

The campaign aims at strengthening the sporting infrastructure and facilities of Rajasthan

Rajasthan has produced some of the best athletes like Rajyavardhan Singh Rathore, Krishna Poonia, Apurvi Chandela and Devendra Jhajharia who have represented India at global meets.

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However, the lack of proper sporting infrastructure and facilities has become challenging for more sporting talents and sports in the state.

Recently, the state Sports Ministry announced many initiatives to overcome these challenges and transform the sports ecosystem. To give further momentum to the government’s initiative and to contribute to making Rajasthan a sporting powerhouse, News18 Rajasthan has launched the campaign “Khel Se Kholo Kismat”.

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News18 Rajasthan will identify four major regions in the state that have abundant talent but lack sporting facilities across different levels – schools, colleges, government facilities or even traditional sports facilities like “akhadas”. The channel will do special shows and stories from these regions highlighting the issue as well as interviews with the concerned leaders and other important members of the administration.

The campaign was launched on November 9, 2021, at 2 pm on News18 Rajasthan. The launch was graced by the presence of Ashok Chandana, Minister for Sports and Youth Affairs, Rajasthan; Krishna Poonia – Olympian and Congress MLA; Avani Lekhra, Tokyo Paralympics gold medalist; Devendra Jhajhariya, Paralympics double gold medalist; Raju Lal Chaudhary, Asian Games medalist and Krishna Nagar, Tokyo Paralympics gold medalist.

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