Moodagent, the international music streaming app, has launched its first brand campaign, ‘We’re Moodagent. We’re here’, in India.
The music streaming app allows an individual’s mood to dictate a dynamic playlist, which the listener can then adjust to suit their mood and situation. The cinematic campaign takes this thought a step further as it urges individuals to design their own dynamic listening experience and promises to ‘be here’ for all of life’s ups and downs – with a playlist to match.
Created in-house by Copenhagen-based Moodagent, the campaign brings alive the brand thought that every distinct mood deserves its own playlist.
It was important for Moodagent India to lean into the theme of individuality and personalisation and not simply distribute a global video, but rather create a local version based on the global storyboard.
Jyoti Handa, Executive Vice-President and Managing Director, Moodagent India, said, “We at Moodagent are excited to launch our first digital campaign for the Indian market. The idea behind the campaign is to showcase how the flexibility, mobility, and adaptability of Moodagent empowers listeners to lean into their individuality. We believe that music discovery should be simple, fun, and interactive, but also appreciate how it can have a profound impact on our daily lives. We want to connect artists and listeners – build a community – around that idea; that the music you listen to may define you for a moment, but you always have the power to explore and challenge what makes you you. Whatever you find, we’re here for it.”