McDonald's India launches campaign #25ActsOfHappy to celebrate its silver jubilee in India
The brand has launched Memory Bites as a part of the campaign where customers can share their McDonald's memories and relish their McDonald's favourites
To celebrate 25 years of existence in India, McDonald’s India has announced the #25ActsOfHappy campaign where the brand will launch 25 big and small activations to bring a smile to its customers’ faces.
The campaign is conceptualised and executed by DDB Mudra.
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As part of the first act - #MemoryBites, customers can now cherish their fondest memories even more as McDonald’s is turning these memories into delicious treats. All customers need to do is share their fond memories of McDonald’s on social media, tagging McDonald’s India (West and South handle) and then just wait for a sweet, delicious surprise to land in their inboxes.
The brand has created a film to celebrate its 25th anniversary in India:
Arvind RP, Director, Marketing and Communications, McDonald’s India (West and South) said, “Completing 25 years in India is a special milestone for us and one that demands more than just a day of celebration. Through the 25 Acts of Happy, we aim to keep delighting our customers throughout the year. We are starting the celebrations with Memory Bites, but you will see many more activations through the year.”
McDonald’s restaurants in West and South India are owned and operated by Westlife Development Ltd
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