Marico has also collaborated with actress Priya Mani for its new TVC campaign for Saffola Honey.
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The TVC shows a lady at a coaching centre and a parking lot where she asks for proof of the authenticity of the claims made by the store owners and the security guard, respectively, who are unable to offer a suitable reply. In the 3rd scene, the lady asks for proof of the claim made by the salesman in a supermarket that Saffola Honey is 100% pure. In response, the salesman asks the lady to refer to the pack of Saffola Honey which mentions it passes all government standards and is NMR tested for sugar adulteration. The salesman further explains that NMR testing can detect even the smallest amount of adulteration, thereby assuring the lady of the product’s quality and purity, which impresses her. The final scene shows the lady joining the shopkeeper to encourage the viewers to purchase Saffola Honey which is pure honey.
Sanjay Mishra, Chief Operating Officer, India Sales and Chief Executive Officer, New Business, Marico, commented, “While honey is a popular natural sweetener and is consumed by many in India, the adulteration of honey through added sugar is a widespread problem. At Saffola, we are committed to delivering only the best-class products sourced, processed, and delivered to the consumer by following the highest levels of quality controls and standardisation. Saffola Honey is tested through one of the most advanced Nuclear Magnetic Resonance testing techniques in specialised laboratories in Germany to ensure Saffola honey is free from any added or exogenous sugar. We are also delighted to collaborate with Priya Mani for our TVC, which aims to generate a conversation around the need for Indian consumers to demand certification of the purity and quality of the products they consume.”
In a press statement, the company said that Saffola Honey is 100% pure and free from any form of adulteration, making it 100% free from any added/exogenous sugar. Produced at a USFDA-registered plant using state-of-the-art technology, each jar of Saffola Honey is procured by trained collectors who perform rigorous checks and exercise strong quality controls to ensure that every batch of the product is superior to other variants in the market.
The statement further read, “The brand also allows assures consumers that from beehives to the pack, Saffola Honey goes through 60+ quality checks, including a thorough examination in one of the best-in-class German laboratories and passes through multiple filtration stages to remove impurities.”