LokmatSakhi.com has collaborated with Narikaa, an initiative by The Federation of Obstetric and Gynecological Societies of India (FOGSI) to generate personalised material in Marathi language about women's health and well-being.
Stri Swasthya is a section dedicated to awareness building around women’s physical health concerns in Marathi Language on LokmatSakhi.com – a women-centric portal by Lokmat. It will serve as a platform for basic, concise articles, all of which will be reviewed by a network of over 30,000 doctors in India. This effort strives to provide trustworthy knowledge and health information to women of all ages.
Hemant Jain, Senior EVP and Head of Digital Business, said, “We at LokmatSakhi.com are trying to break this barrier and trying to reach women across the globe with scientific information and useful content in the Marathi language. The content is created with the objective of making a safe, scientific, friendly space for women to seek proper health advice, medication and help them to get rid of taboo and fear. Our aim is to make women aware of their health and add value for the betterment of their lives, making them happy and healthy.”
Meenakshi Menon, Co-Founder of WayBeyond Media, said, "When you help a woman or a girl with the correct information to protect her health and well-being, she becomes a valuable member of the community and society at large. The goal is to influence not just women and families in metropolitan cities, but also on the women in rural India."
Further FOGSI also commented, “The greatest unmet need in our society is women’s health. And this partnership is not just a major milestone in achieving our primary mission of reducing maternal mortality rate but also helps our other goals which aim to safeguard the health of every woman and child in India.”
With Naarika and LokmatSakhi.com, the objective is to make reliable, trustworthy, and expert-backed information accessible to the audience.