Liqvd Asia bags “Nilaya by Asian Paints” digital communication mandate

Liqvd Asia has been awarded the digital communication mandate of “Nilaya by Asian Paints”. Nilaya by Asian Paints is an offering in the Indian wallpaper market.

As per the mandate, Liqvd Asia has already re-launched the product on the digital medium. The agency has come up with the creative proposition of “ASpaceApart” across channels be it digital or social media. Nilaya offers a range of signature surfaces like home wallpapers, wall coverings, decals, borders and paintable interior wallpapers.

Arnab Mitra

Arnab Mitra, MD Liqvd Asia, said, “Nilaya is looking to redefine the wall paper category and how consumers imagine luxury and art without compromising on their personal aesthetic instincts. Launching the integrated campaign with the theme “ASpaceApart”, we want to give Nilaya the rightful space helping consumers discover the real art of wall coverings.  Our team is excited to take on the challenge of digitally re-launching the product via multiple communication mechanisms across the digital universe. We hope to set a new benchmark via this partnership”.

Asian Paints spokesperson added “Liqvd Asia, is a partnership we are sure will further enable both parties to reach great heights. The clientele and the work they have done and the brands they’ve helped grow made this a relatively easy decision. With the campaign, #ASpaceApart, we are hoping to revolutionize the wall paper industry.”

The agency said that a comprehensive strategic approach was part of the pitch which saw the mandate being swung towards Liqvd Asia.

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