LG Electronics has launched a digital campaign, #WeHearYou, highlighting how the company has been reinventing technology by understanding the consumer needs.
As part of the campaign, LG released a film that features the company’s washing machines which are equipped with AI DD (Artificial Intelligence Direct Drive) technology that provides a unique solution to the laundry needs of the consumers. Laundry is a daunting task for many, and through the film, the company has captured the different expectations today’s consumers have from their washing machine.
“Most consumers today lead a very active lifestyle and look to invest in technology that makes their lives hassle-free. Over the years, we have always closely listened to the needs of our consumers and have invested in making meaningful innovations that fit into their daily lives, seamlessly. Our latest campaign #WeHearYou captures how LG has always been a brand for the consumers and that we are confident they would continue to place their trust in our offering going forward,” said Hyoung Subji, Director, Home Appliance and Air Conditioner- LG Electronics India, while launching the campaign.