Laqshya Media Group has recently executed an OOH campaign for Hero Lectro E-cycles (part of Hero Cycles Ltd).
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The multi-city OOH campaign was planned through the AI-powered OOH Planning tool “Sharp”. The tool helped to get the most appropriate locations in each city to reach out to the core TG of the campaign. The tool also gives the metrics to evaluate the performance of the campaign, be it campaign reach, OTS, CPT, frequency and impact score of the campaign.
In a press release, Laqshya Media Group wrote, “The campaign encompasses a mix of large format media units, cluster branding and other unconventional mediums across all cities that have been utilised to create maximum impact and reach the target audience.”
Rachit Gupta, CMO, Hero Lectro, said, “E-Cycles are globally the most sought-after vehicles even ahead of e-scooters or electric cars. As market leaders and have been part of the industry for many generations, we have embarked on a journey to create awareness about e-cycles and their enormous benefits. Our new #WantItFlauntIt campaign is a step in that direction and outdoor serves as a great platform to help us get the word out.”
Amarjeet Hudda, COO, Laqshya Solutions, said, "E-bikes are at the forefront of future urban mobility, whether it's for environmental reasons, a better lifestyle, or just a more cost-effective mode of transportation. We are pleased to execute this OOH campaign for the brand, which has been expanding the category for a year. We've aimed to leave a long-lasting impression on our customers with our powerful OOH branding effort."