Flipkart has launched the ninth edition of the ‘India Ka Fashion Capital’ campaign with a focus on being a complete lifestyle destination.
The campaign features Bollywood actors Ranbir Kapoor and Alia Bhatt, and it urges customers to upgrade everything from their daily lifestyle to home furnishing and decor. It is live on television and digital platforms for a period of 14 weeks.
Conceptualized in collaboration with McCann World group, the campaign tries to showcase Flipkart as India’s fashion capital.
Prasanth Naidu - Director, Marketing, Flipkart, said, “Flipkart has a strong understanding of customer needs, which has helped us provide them with best-in-class offerings over the years. Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven. With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country. We are sure that Ranbir and Alia will create a unique connection with our target audience and inspire them to look at Flipkart as a one-stop-shop for all their lifestyle needs.”
Set on a college campus, these TVCs are aimed at the youth whose aspirations for high-quality fashion are ever evolving but their doubts at times, come in the way of their desires. The TVCs feature characters portrayed by Ranbir and Alia as college friends, showcasing their fun relationship with their quirky professor.
Agency: Team McCann
Dreampunk Films: Director: Shekhar Kamble, Executive Producer: Sahil Jadeja