Grapes Digital unveils fresh brand identity, to be known as 'Grapes'

Grapes Digital announced that it is shedding 'Digital' from its title and henceforth will be known as ‘Grapes’. The rebranding strategy reflects the vision of the company while repositioning it from a digital agency to a strategic partner for brands. 

The agency has unveiled a fresh brand identity with a new logo.

In a press statement, the company said, “The transformation has been initiated to serve clients better while expanding the offering of varied services altogether. The company has been working in the digital media landscape for more than a decade. The agency will expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving needs of clients.”

The new name is effective immediately and will be executed across platforms as well as in products and services. Grapes will become a 360-degree integrated advertising agency and will offer services like media strategy, ATL and BTL activities, campaign execution, digital strategy, social media marketing, creative support, public relations, and Media Planning and Buying.

Himanshu Arya

Himanshu Arya, Founder and CEO, Grapes, said, “The lines between traditional and digital agencies are diminishing, and with COVID-19 it has pushed brands to have a digital strategy first with the mainline media. In the past year, the demands of clients are evolving, and digital is acquiring the centre pie of it. The decision was always in mind to reinvent it but certainly, we realized this is the right time to hit with the compelling need to reinvent ourselves and make Grapes future-ready in terms of its business model and offerings. We are looking forward to more than doubling ourselves in the next two years.”

The company a few months ago forayed into the Bangalore market and it is working to expand the business into new markets.

Shradha Aggarwal

Shradha Aggarwal, COO and Strategy Head, Grapes, said, “Looking at the way advertising is done, it will be next to impossible for traditional and digital agencies to work separately. Clients want agencies who offer both kinds of solutions, hence it’s pertinent for the industry to go for a merger. We aim to associate with our clients right from planning to execution.”

She added, “Disruption is always healthy for the industry. As digital is a key driver of a brand's success in the market, clients prefer all kinds of services under an umbrella. This has led us to take a first step towards expanding and reinforcing the regional services we provide to our clients in India. The coming year will see digital agencies working more closely with brands and digital ad spending will continue to grow.”

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