Glamyo Health, the asset light healthcare startup in the field of elective surgeries, has announced a digital campaign- ‘Surgery ka Naya address’, featuring their brand ambassador, actor Rajat Kapoor.
The campaign will run across social media platforms of the brand, with the first three videos releasing within a month.
The campaign is conceptualised around generating awareness about elective surgeries, and positioning the brand as an expert in handling them.
“I am happy to be associated with Glamyo health and the way they have brought a change in the healthcare sector by offering excellent and hassle-free services and introducing advanced technology to the patients at an affordable cost. Glamyo Health is doing its best for the betterment of the patients and has an aim to reach out to a greater number of people and cities throughout India in the near future. I could strongly relate with the essence of the brand and strongly believe that Glamyo health is providing a much-needed solution,” Kapoor said.
“At Glamyo Health, we are making the finest healthcare technology accessible even in Tier-II cities, which were otherwise not easily available to patients. Over the last two years in the pandemic era, the dearth of quality medical services has only accentuated and the burden on the traditional system has multiplied manifold. We are presenting a portfolio of services that is aimed at filling the gap, and the campaign is targeted at creating awareness around the same. We believe that Rajat Kapoor is a perfect fit for conveying the core message of trust to the patients,” said Preet Pal, Co-founder, Glamyo Health.
“Rajat Kapoor has a personality which stands for respect, trust and stability. He connects with all the sections of the society. Choosing a healthcare provider for a critical event like surgery involves a lot of consideration, especially, after the pandemic, people have become more concerned about their health. Therefore, we believe there could not have been a better face for the brand but Kapoor. He understands the vision of Glamyo Health, and can thus convey the message most effectively,” said Archit Garg, Co-founder Glamyo Health.
The campaign: