Extramarks' new brand identity is an attempt to solidify itself as an integrated digital learning platform

Extramarks, the EdTech platform, has announced the launch of its new logo, visual identity, and category positioning. Also, at the core of the rebranding is a one-stop Learning App solution.

The new avatar of the logo in form of an Airplane symbolizes the brand ambition of helping students’ dreams take flight. The colour scheme is now a deeper shade of orange, reflective of the vitality that children bring, reminiscent of their enthusiasm for learning, and their fascination for new concepts.

The company’s flagship product- Extramarks -The Learning App has undergone an experiential overhaul. The platform has integrated all its applications in the K-12, JEE, NEET segments and its school-based solutions into the single Extramarks – The Learning App.

The latest version of the ‘The Learning App’ is available for both download on both iOS and Android platforms.

Ritvik Kulshrestha, CEO, Extramarks, said, “With the onset of the pandemic, the whole EdTech category has evolved further and attracted new-age learners. This presented us with the opportunity to evolve with changing times reaffirming Extramarks’ commitment to developing inclusive, intuitive, and holistic tech-enabled learning solutions. Our new identity is reflective of the vitality that the children bring, reminiscent of their enthusiasm for learning, their fascination for new concepts. The reboot of our logo and The Learning App is a clear reflection of the value we deliver to learners of all age groups— creative, multi-faceted, future-facing, and modern.”

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