Everyuth Naturals, the nature-based skincare brands, has made an entry in the body lotions market which has been unveiled with a new campaign ‘Dry Skin Ko Do Nature Ka Pyaar’, conceptualized by Wunderman Thompson India.
The campaign aims to target youngsters who are seeking relief from dry skin problems, in a natural way. It will air in 8 key languages across GECs and all digital platforms.
CEO of Zydus Wellness, Tarun Arora, said, “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment. We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of body lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”
Samarth Shrivastava, Senior Vice President and Executive Business Director, Wunderman Thompson Mumbai, added, “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief, dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective. The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”
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