DDB For Good, a specialised business offering from the DDB Mudra Group, has launched an internal Halloween campaign, #ScaryFacts. It’s an effort to bring attention to some alarming facts with a collection of hard-hitting statistics shown in spooky visuals. With this campaign, DDB For Good is inviting purpose-driven brands to collaborate and drive positive change in the world we live in.
DDB For Good is focused on creating social impact. It partners with purpose-driven brands, ESG (Environmental, Social and Governance) initiatives and social impact organisations, and harnesses the power of creativity to impact lives and create meaningful change.
Rahul Mathew, CCO, DDB Mudra Group, said, “We’re using the occasion of Halloween to throw light on facts that make the world a scary place. And through DDB for Good we would love to partner with any brand who wants to make a difference and to make these facts less scary.”
Creative: Rahul Mathew, Manish Darji, Godwin Dmello
Strategy: Anand Murty, Netra Ramachandran