DDB For Good, a specialised business offering from the DDB Mudra Group, has launched an internal Halloween campaign, #ScaryFacts. It’s an effort to bring attention to some alarming facts with a collection of hard-hitting statistics shown in spooky visuals. With this campaign, DDB For Good is inviting purpose-driven brands to collaborate and drive positive change in the world we live in.
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DDB For Good is focused on creating social impact. It partners with purpose-driven brands, ESG (Environmental, Social and Governance) initiatives and social impact organisations, and harnesses the power of creativity to impact lives and create meaningful change.
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Rahul Mathew
Rahul Mathew, CCO, DDB Mudra Group, said, “We’re using the occasion of Halloween to throw light on facts that make the world a scary place. And through DDB for Good we would love to partner with any brand who wants to make a difference and to make these facts less scary.”
The campaign:
Credits:
Creative: Rahul Mathew, Manish Darji, Godwin Dmello
Strategy: Anand Murty, Netra Ramachandran
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