Bumble, the women-first social networking app, has launched its new out-of-home campaign in India across Mumbai, Delhi, and Chennai. As Covid-19 restrictions are being lifted in the country, the campaign intends to support the community in their dating journeys and encourage women to make the first move.
The campaign uses taglines such as “Find someone who gives you the warm fuzzies even in Delhi winters”, and “Mumbaikars, find your local on Bumble”, to present a localized look.
A research conducted by the app found that more than 33% of those who took part in the survey are hopeful about dating in 2021. Further for 2022, four out of five single Indians are excited and hopeful about dating.
Samarpita Samaddar, India Communications Director, said, “The concept of a first date post-pandemic looks very different to what it has been in the past. Our recent study showed that 39% of single Indians surveyed have tried a video date as their first date in 2021. Our recent research illustrates singles in India are now excited and hopeful about dating, both virtually and in-person, looking ahead, as we get ready to start a new year. With our latest campaign, we aim to encourage our community to get ready to date and find their connections on Bumble.”