Audio brand boAt, parent company- Imagine Marketing, has partnered with the ‘Brown Munde’ fame – AP Dhillon for its latest campaign, #LiveTheSound.
The decision has been taken to target music enthusiasts across age groups. boAt will be the title sponsor for AP Dhillon: The Takeover Tour, which will kick off mid-November and will see the singer perform across Chandigarh, Gurugram, Delhi, Goa, Hyderabad, and Mumbai.
Punjabi-Canadian and music sensation, AP Dhillon is known for his music across varied genres including hip-hop, pop and rap and has given many hit numbers like "Arrogant", "Saada Pyaar", "Toxic", "Free Smoke".
Aman Gupta, Co-founder and CMO, boAt, said, “We are delighted to start our collaboration with AP Dhillon, who truly is one of the coolest Punjabi singers today. AP’s ‘Insane’ sense of music synchronizes very well with boAt, and we are thrilled to have him on board.”
AP Dhillon added, “I am humbled and excited to be associated with India’s leading audio brand boAt as I return to India to perform live for my fans for the first time.”