Big FM in partnership with WAT Consult has launched ‘Dhun Workouts’ initiative, which is curated for the workout of the lungs and soul.
The exercises under this will not be the regular ‘Breathe-Hold-Release’ that is common in the health and fitness space, but will also have the added element of Bollywood and fun. Apart from being played on air, they will also be promoted digitally and on-ground in malls, schools, corporate offices, etc.
The radio network will curate a list of Bollywood songs that will help in better breathing and concentration. These will be played on the radio every hour for 30 seconds where Big RJs will encourage listeners to sing along to the Dhun.
Taking audiences convenience in consideration, these lung workouts can be done anywhere and anytime as listeners just have to sing along to the tunes and see their lungs feel better after the exercise. These songs will help listeners breathe better, leading to being able to concentrate better. The exercise will also help improve the posture to facilitate efficient breathing, overall aiding to healthy lungs.
Sunil Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, said, “The past two years have laid emphasis on the importance of having good health like never before. Amidst the covid crisis, the prominence of having good lung health has been of the utmost importance. At Big FM, we are happy to introduce a workout that’s unique and at the same time important for our listeners. We have always believed in reaching out to our listeners through our various initiatives for their good health, be it mentally or emotionally. As the frontrunner in launching purpose-driven campaigns and initiatives aimed towards bringing positive change in the society, ‘Dhun Workouts’ is our earnest attempt to reach