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Angel One launches Smart Sauda 2.0 campaign targeting new-age investors

The campaign has launched across social media platforms, OTTs, business channels, display platforms, audio streaming platforms, among others

Fintech platform Angel One launched its new campaign Smart Sauda 2.0 to encourage new-age investors to join the capital market bandwagon. The campaign is being driven across social media platforms, OTTs, business channels, display platforms, audio streaming platforms, among others.

As part of the campaign, the platform launched three TVCs targeting the new-age investors in Tier-2, Tier-3, and beyond cities. Angel One is communicating the benefits of its key propositions through the campaign – quick account opening, zero brokerage and smart recommendations with ARQ Prime.

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The TVCs show three youngsters making smart decisions in their lives by getting the first job, buying a bike and opening a dance studio. The TVCs attempt to highlight how smart people can benefit from the propositions of Angel One for their investment needs.

Prabhakar Tiwari, Chief Growth Officer, Angel One, said, “At Angel One, we aim to help the new-age investors in their investment journey with our advanced solutions backed by Artificial Intelligence and Machine Learning. Our new campaign celebrates the new Indian investor, who is aware of what is good for them. They know about technology and deploy it to fulfil a wide range of tasks. Our campaign ‘Smart Sauda 2.0’ familiarizes these smart investors with investment solutions that can help them manage their money very smartly.”

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Further, Narayan Gangadhar, Chief Executive Officer, Angel One, said, “With the launch of Smart Sauda 2.0, we want to highlight how smart investors can achieve their financial goals by starting their investment journey with Angel One. Our smart recommendations through ARQ Prime and other digital tools like Smart Money will help the new-age investors make informed investment decisions. Similarly, our zero-brokerage fee promotes investments in stocks as a preferred avenue for long-term growth.”

The three TVC

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