Teachmint, an education infrastructure startup, launched its new campaign featuring Bollywood actor Anil Kapoor. Centered around the idea of ‘Naye Zamane ki Nayi Schooling’, the campaign tries to decodes what makes a school truly digital in today’s world and how digitisation can empower schools and teachers, which will ultimately benefit the learning opportunities and experiences of students.
The campaign aims to drive awareness and adoption for Teachmint’s recently launched offering called ‘ Teachmint for Institute’ which helps educational institutes digitise their classrooms and operations. As per a statement from the startup, over 4000+ institutes in India use Teachmint’s learning management system as they strengthen their digital infrastructure or move to a hybrid teaching model.
This digital ad showcases the actor in the role of a school principal who is experiencing the benefits of having digitised his entire school.
Divyansh Bordia, COO and Co-Founder, Teachmint, said, “We have witnessed unprecedented growth in just 17 months since launching Teachmint and this campaign marks a new milestone in our journey of building a state-of-the-art infrastructure for education. Teachmint was launched to empower educators to truly thrive in the ‘Naya Zamaana’ by helping them digitise their classrooms without any hassle. With this new campaign, we take this up a notch by introducing an offering to help an entire institute digitise within minutes - Teachmint for Institute. We are extremely excited to collaborate with Anil Kapoor and are confident that this partnership will help us reach out to a larger audience, connect with educational institutes and help them become more aware about the benefits of end-to-end digitisation.”
Anil Kapoor said, “I am delighted to be associated with Teachmint, not just as an actor but also as a strong advocate of the power of education. Tech-enablement in education will play an integral role in building the future of our nation and it's heartening to see a young company like Teachmint revolutionise this experience for educators, schools and institutes."
This is Teachmint’s second significant celebrity collaboration in 2021. The company had launched its first large marketing campaign with Rajkummar Rao in April 2021 to drive awareness and adoption of its mobile-first teaching platform.