ABP has partnered with the Professional Golf Tour of India (PGTI) as Digital Media Partner for its various golf tournaments to be held in 2021.
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The channel said that it has become the first Hindi news network to cover a golf tour in the country and broadcast it live on its digital platform - ABP Live, and its associated social media platforms.
Avinash Pandey, CEO, ABP Network, said, "While golf is rising as a sport in India, we at ABP believe that golf should be made accessible to the masses of the country and ABP with its widespread reach and popularity strives to make this possible."
The partnership launched in October with the coverage of the first leg of the 5 City, Tata Steel PGTI, MP Cup 2021 held in Delhi. The event was inaugurated by the MOS for External Affairs and Culture Meenakshi Lekhi who, during the presentation ceremony, remarked that golf is perceived to be a sport of the elite, but it is played by people from all sections of society and even provides economical support for many. The Minister said it is great that ABP is streaming the tournament live and popularising the sport with the masses. She presented the award and a cash prize of Rs 11, 31,550 to Viraj Madappa, who won the Delhi leg - Tata Steel PGTI, MP Cup 2021.
The next leg of the tour in Jaipur was also taken live on ABP and the four days of coverage got more than two million views just on ABP FB Live itself. The upcoming legs of this tournament would witness over 300 professional golf players, including Olympians and past winners vie for a chance to lift the Rs 1.5 crore title. The three remaining legs of the tournament to be held in Chandigarh, Kolkata and Jamshedpur will be hosted Live as part of this agreement. Kapil Dev, Director with the PGTI and a promoter of golf also expressed his excitement at this collaboration of PGTI and ABP aimed at strengthening the sport and its popularity.
Pandey further said “Over the last few years, we have been aggressively looking towards ramping up our offerings in the sports segment like Kabbadi and Olympics, while not remaining restricted to cricket. This initiative of broadcasting golf is in line with the larger goal. It’s a prestigious moment for the network to associate with PGTI and facilitate a pan-Indian viewership for the tournament."
PGTI is the internationally recognised controlling body for professional golf in India which is included in the Official World Golf Ranking (OWGR) system. PGTI’s objective is to promote professional golf in the country and create more competitive playing opportunities for its members.
ABP will be Live streaming the remaining legs of the tournament from Chandigarh on November 13 and 14, Kolkata on November 27 and 28 and Jamshedpur on December 18 and 19, 2021.